In the first years of the new millennium, Salumificio La Rocca faces new stimulating challenges. First of all, the generational turnover, then the expansion of the maturing cells with three new pavilions, and finally participates actively in the establishment of the Association of Wines and Flavors of the Colli Piacentini, as well as continuing the collaboration with the Consorzio Salumi Tipici PiacentinI for the prestigious DOP ( Protected origin de nomination) recognition for Piacenza coppa, salami and pancetta.
Sensitive to the issues of respect for the environment and energy saving, the company in 2009 provided to replace the old roof with a new efficient roof equipped with photovoltaic panels, until it covered the entire surface of the 4000 square meter plant, with a solar energy system. There are also an activated sludge purifier for wastewater and two methane gas boilers, all to minimize the environmental impact of the Salami factory..
In 2013 it obtained the certification of the company management system with reference to the ISO 22000 standard and finally in 2015 it participated with its own stand at the Expo (Universal Exposition) in Milan within Piazzetta Piacenza.
Currently some of the heirs of three of the remaining founder families work in the Company: Orlandi Marco administrative manager and from 1 January 2018 legal representative, Corvi Eugenio commercial director, Magni Vittorio quality and safety manager, Orlandi Giancarlo production manager.
Today the weekly production capacity is around 130 quintals of minced sausages and 3000-3500 whole pieces (coppe, fiocchi, pancette), there are 30 employees, all butchers of proven experience from the Piacenza area. The reference market is above all northern Italy, where the main players in the large-scale retail trade are the main customers.
The activity in the last years of the supplied company store has expanded, continuing the direct relationship with traders and restaurateurs of level over time.
A further development is finally given by the emerging foreign market, characterized by small quality importers (especially Great Britain, France and Germany)